Three old-as-the-world marketing principles finally find their way into political campaigns. One aspiring senator used 3 simple tricks to attract attention:
1). emphasis on him being different
2). distancing himself from any political party (CORFing) and focusing on individual results
3). making his ad authentic.
And voila the bottomline: he got noticed instantly. Here is to the power of marketing!
Check out his ad with comments here:
How to Make an Anti-Politics Campaign Ad by Chris Cillizza
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