"The Barefoot Running Trend" by Shine

 I saw these for the first time on the feet of one of my classmates in my Business Ethics class last spring. I thought that this was the weirdest thing. But now these special shoes that claim to create the "barefoot sensation" are trending to possibly become the next big hit. Will they ever become mainstream? We shall see. But one thing is certain: this is the most audacious modification to a shoe the world has seen in many decades. Bravo to the inventor for successfully stealing the spotlight!

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 "The Barefoot Running Trend" by Running with Susan, Runner's World (Shine)

"The Popularity Issue" by Bloomberg Businessweek

This amazing article from Bloomberg Businessweek discusses the most popular brands and products of the recent year. Ever wondered who won the Jif - Skippy peanut butter battle? Or what is the one product that Walmart sold most of in the recent year? Then keep reading. This and a lot more in the article The Popularity Issue by Bloomberg Businessweek.

What I especially love about this article is the intro. The author Al Murphy makes a very valid point by saying that frequently the most popular things are those we don't really think about when making a purchase decision. He drives his point home by comparing peanut butter to the iPhone: "One rarely reads or talks or thinks about peanut butter, yet Jif has eaten Skippy's lunch for 20 years, a sustained level of popularity that the iPhone can only dream about. While Jif rolls on, the iPhone—the most buzzworthy product of the last decade—will probably take its place amid the Palm and the Walkman in the great closeout bin in the sky." I couldn't have said it better.

"The Popularity Issue" by Al Murphy (Bloomberg Businessweek)